Professional photos can help listings sell faster and stand out. Choosing the right photographer early can strengthen marketing and buyer interest.

Instagram is prioritizing strong hooks, captions, location tags, smart audio use and Trials, giving agents clearer ways to expand reach and test what works.

Classic details, natural stone, built-ins and defined outdoor spaces are emerging as stronger talking points during showings as 2026 approaches.

Lower rates are tempting, but experts say aggressive pitches, upfront fees and “too good to be true” promises should raise concern.